Cycle 2 – GOAT Network User Journey Program

Cycle 2 of the GOAT Network User Journey Program is designed to introduces both new and existing users to GOAT’s AI direction through a structured 40-day engagement cycle. The program combines community onboarding, agent education, practical product usage, and long-term retention in one repeating journey.

This cycle guides users step by step into the ClawUp experience (deploying your own AI agent in less than a minute), encourages active interaction with agents, introduces advanced AI infrastructure on GOAT Network, and creates a path for standout participants to become visible ecosystem advocates.

The journey follows a the same 4-stage structure, with each stage lasting 10 days.

Core Objectives

The main objectives of Cycle 2 are to:

• Introduce users to GOAT’s AI and agentic direction in a simple, community-led way

• Onboard both new and existing users into the ClawUp ecosystem

• GuideMove users from awareness to actual product interaction

• Educate users on how agents work, through guided sessions and workshops

• Activate users through advanced infrastructure exploration, especially x402 on GOAT Network

• Retain users by encouraging continued usage, creativity, and contribution

• Identify standout users and agents that can represent the ecosystem more visibly

Program Structure

Stage 1 – Discover AI on GOAT

Users are introduced to ClawUp through referrals, onboarding activities, quiz sessions, community games, and a supporting content campaign. The aim is to help users get comfortable, active, and aligned with GOAT’s direction in the AI economy. It’s the first step toward users learning to deploy their own AI agents in less than one minute, at ClawUp.org.

Stage 2 – Interact with Agents

Users move from sign-up into actual product interaction by exploring agents, completing simple tasks, and returning to use them more than once. This stage is focused on helping users become comfortable with agents in practice, while building on the momentum from Stage 1 through continued coordination and follow-up. A supporting content campaign also runs during this stage to deepen participation and learning.

Stage 3 – Activation

Users explore the full capabilities of the x402 payment system on GOAT Network, put their agents to work, and begin engaging with more advanced cross-chain agent payment infrastructure.

Stage 4 – Retention

Users continue building and using agents on GOAT Network, compete to showcase the most useful and active agents, and top participants become candidates for the GOAT Agentic Ambassador role.

Rewards Structure

Each stage has a $500 reward budget.

Each stage reward pool is split into:

• 5–10 top winners, depending on the stage and activity type

• a shared reward pool for other eligible participants

Across one full 40-day cycle:

$500 × 4 stages = $2,000 total reward budget

This structure rewards both high-performing users and broader participation while keeping quality, consistency, and genuine engagement as the main standard.

Stage 1: Discover AI on GOAT (10 Days)

Purpose

Stage 1 introduces users to ClawUp as the easiest entry point into GOAT’s AI direction. Users are encouraged to sign up, deploy their first agent, and refer others into the ecosystem.

ClawUp is positioned as a simple way for users to deploy and use AI agents to manage workflows and achieve complex goals without constant human input.

Key ClawUp Messaging

• Sign up on ClawUp and deploy your own AI agent 

• Refer new users onto the ecosystem

• Manage workflows more easily

• Achieve complex goals without constant human input

• Zero data retention

• All user data encrypted

Stage Goal

The goal of this stage is to create awareness, drive sign-ups, encourage early participation, and give users an easy first step into the GOAT AI ecosystem.

Target Participants

• New users joining the ecosystem for the first time

• Existing community members who can refer and onboard others

Activities

• ClawUp introduction and onboarding

• Sign-up campaign

• Referral challenge

• ClawUp virtual workshop

• Agentic quiz sessions

• Gartic and community sessions

• Community prompts around AI and agent use cases

• Content campaign around ClawUp, GOAT’s AI direction, and the agentic economy

What Users Do

• Sign up on ClawUp

• Follow ClawUp on X: x.com/ClawUpAI

• Join the Telegram group: @clawup

• Attend or follow the ClawUp virtual workshop

• Refer new users through the campaign structure

• Participate in at least one quiz or community session

• Complete simple onboarding steps

• Deploy their first agent where applicable

• Join the content campaign where required

Notes

At this stage, the focus is on awareness, sign-up, onboarding, and community participation. Product exposure begins here, but deep usage is not yet the priority.

Rewards Approach

• Top referrers are rewarded at the end of the stage

• Users who deploy and unveil their agents to the community may qualify for top rewards

• Quiz and community session participants qualify for the shared reward pool

• Content campaign participants may qualify based on valid submissions

• Priority is given to real participants, valid referrals, and genuine onboarding activity, not spam sign-ups

Stage 2: Agent Interaction and Community Workshops (10 Days)

Purpose

Stage 2 moves guides users from onboarding into real product usage. It is designed to help users understand how agents work through guided interaction, simple usage tasks, and repeated engagement on the platform.

This stage builds directly on Stage 1 by guiding following up with users who signed up earlier and guiding them into meaningful agent usage. A supporting content campaign also runs during this stage to extend participation beyond the platform.

Stage Goal

The goal of this stage is to build familiarity and confidence. Users should leave this stage with a clearer understanding of what agents can do, how they can support workflows, and how they fit into GOAT’s AI ecosystem.

Activities

• Guided agent interaction sessions

• Agent exploration tasks

• Simple usage missions using available agents

• Repeat interaction tasks across the stage

• Stage 1 follow-up and user coordination

• Content campaign around agent usage, learning experience, and GOAT AI ecosystem participation

What Users Do

• Log in and access the platform

• Interact with available agents

• Complete simple agent-based tasks

• Explore different agent use cases

• Return to perform more than one interaction during the stage

• Continue from Stage 1 onboarding into actual usage

• Participate in the supporting content campaign where required

Rewards Approach

• Top active users receive fixed rewards

• Users who complete valid guided tasks may qualify for top rewards

• Content campaign participants may qualify through valid submissions

• Remaining eligible users share the reward pool

• Priority is given to meaningful interactions, repeated participation, and genuine product usage

Stage 3: Activation Through x402 and 8004 on GOAT Network (10 Days)

Purpose

Stage 3 moves guides users from basic agent interaction into real ecosystem usage by introducing x402 and 8004 as practical tools that can be integrated into agents or applications on GOAT Network.

This stage is focused on helping users move beyond learning and into activation. Users are expected to start putting agents to work in more real scenarios, especially by enabling agents to interact with GOAT ecosystem projects where possible.

GOAT x402 is positioned around a clear advantage: one integration, cross-chain execution. Rather than managing separate deployments, gas balances, monitoring, facilitators, and settlement logic chain by chain, users can explore a more unified agent payment flow on GOAT Network.

Reference

x402 gets a lot more interesting on GOAT Network

https://www.goat.network/blog/x402-two-approaches-to-agent-payments?nocache

Stage Goal

The goal of this stage is to activate users through practical usage of x402 and 8004, encourage them to integrate these tools into their agents or applications, and drive real interaction with projects in the GOAT ecosystem.

Activities

• Guided introduction to x402 and 8004 in the GOAT ecosystem

• Practical walkthroughs on integrating x402 or 8004 into agents or applications

• Agent wallet setup for ecosystem interactions

• Missions that require agents to perform x402-powered or 8004-related tasks

• Ecosystem interaction tasks using agents with selected GOAT projects

• Feedback collection on setup experience, usability, and agent performance

• Coordination with the product team and Brett to identify ecosystem projects that agents can interact with during the stage

What Users Do

• Learn how x402 and 8004 work on the GOAT Network

• Set up their agents for wallet-based interactions where required

• Integrate x402 or 8004 into their agents or applications where applicable

• Use their agents to interact with the GOAT ecosystem projects

• Perform valid mainnet or approved live tasks tied to agent payments or ecosystem usage

• Complete specified missions tied to x402-powered or 8004-related use cases

• Share feedback on integration experience, friction points, and outcomes

Notes

This stage marks the transition from product familiarity to deeper ecosystem activation. The focus is not just on understanding the infrastructure, but on using it in practice through agent-driven interactions.

Rewards Approach

• Top users who complete the required x402 and 8004 activities receive fixed rewards

• Users who successfully integrate these tools into agents or applications may qualify for top rewards

• Users whose agents complete valid ecosystem interactions may qualify for higher weighting

• Other eligible participants share the reward pool

• Priority is given to valid usage, successful integration, useful feedback, and real ecosystem activity, not low-effort submissions

Stage 4: Retention, Ecosystem Usage, and GOAT Agentic Ambassador Challenge (10 Days)

Purpose

Stage 4 is designed to reinforce retention by pushing users beyond one-time participation into ongoing usage, stronger ecosystem involvement, and visible contribution.

By this point, users should already understand ClawUp, agent interactions, x402, and 8004. The final stage should not only reward the best agent, but also encourage users to keep using their agents across the GOAT ecosystem in a more sustained way.

The central idea of this stage is:

The best agent on GOAT Network becomes the GOAT Agentic Ambassador.

Stage Goal

The goal of this stage is to improve retention by encouraging repeated agent usage, stronger ecosystem participation, and public showcase of useful agents. It should identify standout agents and contributors while also giving more users a reason to stay active beyond the earlier stages.

Activities

• Ongoing ecosystem missions that require repeated agent use across the 10-day stage

• Build or improve an agent on GOAT Network

• Agent usage challenge tied to consistency, not just one-time completion

• Ecosystem interaction tasks with selected GOAT projects

• Showcase sessions where users present what their agents do and how they are being used

• Community spotlight sessions for top agents and builders

• Final GOAT Agentic Ambassador challenge

• Retention-based leaderboard tracking activity, consistency, and ecosystem usefulness

What Users Do

• Continue using their agents throughout the stage, not just once

• Improve or expand their agents based on earlier learning and feedback

• Use their agents to interact with ecosystem projects multiple times during the stage

• Submit their best agent for review

• Provide clear examples of what the agent does and why it is useful

• Show agent activity, consistency, usefulness, or innovation

• Participate in showcase or spotlight sessions

• Complete repeat-usage missions tied to retention criteria

Notes

The retention goal should be based on continued meaningful usage, not only final submission. This stage works best when users are rewarded for returning, improving their agents, and demonstrating real value in the ecosystem over time.

Rewards Approach

• Top-performing participants are recognized publicly

• The best qualifying agent becomes the GOAT Agentic Ambassador

• Top users receive fixed rewards

• Remaining eligible users share the reward pool

• Priority is given to consistency, repeated ecosystem usage, quality, usefulness, and real contribution

• Higher weighting should be given to agents that stay active across the stage and interact meaningfully with ecosystem projects

Retention Improvement Notes

To improve retention in Stage 4, the activities should reward ongoing behavior, not just a final showcase. A stronger retention structure could include:

• repeated ecosystem interaction requirements across multiple days

• milestone-based completion instead of one final submission

• leaderboard visibility throughout the stage

• bonus weighting for agents interacting with multiple GOAT ecosystem projects

• recognition for improvement, not only for already-advanced builders

• product-team-supported missions tied to real ecosystem use cases

Submission and Verification Flow

For all stages that require product usage, task completion, or on-chain activity:

1. user completes the required task in the specified platform, product, or activity

2. user collects the required proof, which may include:

   • wallet address

   • transaction hash

   • account profile

   • Screenshot

   • task completion form

3. user submits proof in the designated Discord or Telegram channel

4. Norbert and moderators verify the submission

5. qualified users are added to the reward list

For stages that include on-chain activity, submission should include:

• wallet address

• transaction hash

Ownership and Execution

Norbert - Hosts key events and oversees the overall program flow.
David - Agents and Tools implementation
Moderators - Support users, answer questions, and maintain order during activities.

Summary

Cycle 2 of the GOAT Network User Journey Program is structured to move users through a complete ecosystem path:

• Discover ClawUp

• Interact with agents

• Explore x402 on GOAT Network

• Compete to become the GOAT Agentic Ambassador